Being a marketing wizard requires a lot of effort, knowledge, and, sometimes, the ability to identify the best solutions to assist you. You can’t be the master of all things or perform every task manually. This is where smart tools come in.
Use some automation magic, introduce practical project management tools, or use scheduling tools to keep track of all your tasks. Additionally, marketers can be highly income-oriented, constantly looking for ways to boost revenue and conversion rates for their campaigns. Nowadays, no one relies on instinct: marketers have special smart tools to predict behavior and potential success or failure.
Growing your business with the right marketing plan
You know what they say. You might have the perfect product, but what’s the point if no one knows? The marketer’s job is to present any product pleasantly and attractively, convincing customers of its superiority and nudging them towards that ‘buy” button.
There is no universal solution for picking the right smart tools and solutions. Companies choose different options depending on their business goals and budget. It can also depend on your team size. For instance, you might have a small team of graphic designers, meaning you might need to invest in some quality stock photos to release campaigns faster.
Thus, we address the most common needs of marketers. In addition to offering smart tools for teams with unlimited funds, we offer options for earning some free money or easy cash to invest in subscriptions.
For getting to know your potential clients
Any product that sells well has a predefined targeted audience. The concept of the perfect customer might change, and most of your revenue could come from unexpected sources. However, performing market research and knowing the audience for which you generate different marketing campaigns is crucial. It can also help you save money (for instance, when running ads on social media and picking your audience). Luckily, multiple smart tools can help craft this mystery person:
- Different social media analytics (like Facebook reach or TikTok) lets you learn more about the people interacting with your content (like age, gender, and location).
- Market Explorer (part of Semrush) lets you analyze your competitors and learn about your audience’s demographics, interests, and even online behavior. Tools like Semrush are also helpful in achieving different SEO (Search Engine Optimization) goals.
- Services like SurveyMonkey let you create personalized surveys that reveal more about your customers’ needs and wants.
AI smart tools bring the power
Marketers reap the benefits of different AI (Artificial Intelligence) tools. The most common option is ChatGPT, which lets you gain insights, plan tasks, or generate ideas for marketing campaigns (like possible slogans). However, marketers can explore other options, like Drift, letting you establish conversations with your customers.
For content creation, you have options like Jasper or Copy AI. Yet, remember the dangers of overusing AI for content creation. If you aim to rank higher on different search engines, go for unique content (AI can still assist in planning and content organizing).
There is likely an AI tool to simplify most marketers’ tasks. For instance, Ocoya focuses on letting you smoothly schedule and post social media content without much hassle. It also handles writing captions, selecting hashtags, and creating a library of reusable content.
Time management solutions
Marketers always wish for more time in a day. To solve this problem, you can start focusing on more effective time management. Options like Toggl or RescueTime have been favorites for many people, including marketing specialists. They let you track the time spent on different tasks and help spot behavior interrupting your work. Another option is to clearly establish the priority of various tasks and the appropriate order to complete them.
Project management tools
Project management tools are essential for designating tasks and tracking your teams’ progress. You can consider options like Trello, Asana, and Jira. If you want that extra edge, try Confluence, which could even let you create extensive knowledge centers for your team to quickly share information (for example, on product updates or changes). ClickUp is another popular option, but it has many features that might initially seem confusing.
Remote collaboration tools
Similarly to project management tools, remote collaboration solutions simplify team communication. This could relate to universal solutions like Slack, which lets you jump into quick meetings, create separate channels, and include external apps. Marketers will also find value in tools like Canva, Figma, and Miro.
Conversion rate optimization
Conversion rate is one of the critical metrics marketers focus on when pursuing success. Tools focused on this metric let you learn more about user behavior, identify issues, and run tests (for example, which campaign is more effective).
The simplest example could be Google Analytics, which grants you a complete view of web traffic and user interactions (session durations or bounce rate). A more advanced option is VWO Insights, which lets you dive deeper into user behavior, reviewing metrics like heat maps. It also offers the A/B testing feature.
Email marketing tools
You can find plenty of solutions for advancing your email marketing strategies. Marketers cannot go wrong with HubSpot Marketing Hub, Mailchimp, ConvertKit, and Brevo. Most of them offer convenient email builders and templates for quick creation. They also include plenty of automation and protections against your emails being labeled as spam. Additionally, many of them generate reports on the success of your email campaigns.
Bringing beauty to your campaigns
Besides having all the necessary knowledge, you need the aesthetic edge to attract customers. Ideally, a graphic designer creates beautiful images and pursues brand identity. Of course, smaller teams might need to turn to stock images (for instance, if graphic designers cannot physically complete all the required tasks).
Unsplash is one of the popular options for getting quality images for your website, campaigns, and social media posts. Other platforms include Pixabay, Pexels, iStock, and Freepik. It’s best to search all of them until you find a suitable asset.
You can use the free images or buy a subscription to access more unique content. After all, high-quality illustrations are critical in making your brand stand out, especially when people judge products on their presentation.
Additional income options
Not all marketers work in huge companies with the resources to get any tool they need. Finding the funds can be challenging, primarily if you work in a small organization or independently. Some marketers could be freelancers, offering their guidance and opinions to multiple clients simultaneously.
Then, it’s up to you to provide quality services and work with the most convenient tools. You can explore different options for extra cash that won’t interrupt your work. It could include creating different online courses on marketing tips that bring you profit for a long time. In other cases, you can explore other passive income options that generate money without interaction.
Conclusion
Marketers have a lot on their plate. They must push forward, devise profitable initiatives, and continue to build the company brand. Besides that, they might manage other marketing specialists, like those responsible for social media ads, SEO, or affiliate marketing. Then, selecting appropriate and user-friendly tools is crucial. Most important solutions include project management and email marketing tools, content creation tools, social media tools, analytics, and CRM software. It only intensifies if you work as a marketing specialist independently. Then, you must master each area, offering your clients expertise worth paying for.