According to a poll done on Facebook by Chris Tzitzis, around 85% of SEO professionals have bought backlinks at one point. Well, this might not come as a big surprise to many people, considering that many people understand that the more backlinks there are, the more organic search traffic from Google. This follows a study by Ahrefs.
You see, many businesses buy backlinks in order to basically improve their search engine rankings. However, buying backlinks helps you have a competitive SEO advantage, save time, improve your indexing, and improve your website authority.
However, it would be a mess if you did not know where to get backlinks that will actually do your website some good. Also, it would be disastrous if you buy backlinks that are not of high value. You see, there are a number of things that you need to look into, even as you are trying to find the best place to buy backlinks. Some of them relate to the place you are making the purchase from, while others involve the backlinks themselves. Continue reading to understand what we are talking about.
Research the websites before making purchases
Well, backlinks basically lead to specific websites. So, before making a purchase, you need to undertake some thorough research on the potential websites in order to ascertain their credibility, relevance and authority. If a backlink is not relevant to your niche, then it might not work so well for you. Assessing the quality of the websites will help you make informed decisions that are in line with your SEO objectives.
One thing you should always consider when going through websites for backlink purchase is the domain authority. We’re pretty sure that you understand that not all websites have the same kind of authority. So, ensure that the websites in question have high domain authority as that is going to positively affect the ranking of your website.
Consider the niche relevance
As we briefly mentioned above, relevance is key when looking for backlinks. Niche relevant backlinks can actually enhance the organic value of the links and the overall SEO performance of your website. When you have backlinks that are relevant to your niche and theme, then search will see your site as relevant and improve its visibility.
You see when backlinks are thematically related to what your website is about, they provide valuable information to your users and send strong search signals to Google and other search engines. This helps increase the authority and credibility of your site in that industry.
Diversify your backlink profile
It is important that you have a diversified backlink profile. But why is this the case? Having backlinks from different reputable sources with different authority can help strengthen your website’s link profile and deal with the risks that come with dealing with one source.
Again, an interesting thing is that having a diversified portfolio will not only make your site credible in the eyes of various search engines but also showcase your site as a reliable source in your niche.
When you are getting links from different sources, you are telling search engines that you have valuable content that is worth referencing. What this simply does is improve your rankings and increase organic traffic.
Regularly monitor your backlinks
With the huge number of websites on the internet, getting spammy and low-quality links might become the order of the day. It is, therefore, important that you regularly keep track of the backlinks you have in your profile to make sure that you are not harming your SEO efforts. By making sure you disavow any unworthy link, you safeguard your website from any penalties that Google might impose.
You see, Google only values high-end backlinks that are natural and relevant to your site. Only those links that add positively to your website’s ranking and authority. On the other hand, low-quality links do the exact opposite of what good links do: tarnish your reputation with Google and impose penalties.
You can use reputable tools like Google Search Console to find links that destroy the authority of your site, keeping your backlink profile as integral as possible.
Tips from experts
When getting into any field, you should know that there are people who have taken some good time to investigate the best ways to navigate the terrain. These are who we call experts. Following tips given by experts will help you avoid entering into some trenches, i.e., minimizing the risks associated with this SEO strategy.
However, be careful to note that some people might call themselves experts but they are using the title to dupe marketers. So, it is vital that you check out reviews on different experts to ensure that the clients that have dealt with have had a good experience. It is not enough that someone calls themselves an expert, they should be having a good report following them.
Work with reputable SEO agencies
Working with a well-known SEO agency will streamline your backlink acquisition process and ensure that you get backlinks from the best sources, both credible and authoritative. Instead of finding backlinks for yourself, why don’t you leave that work with people who have specialized in finding these links? By doing so, you are sure that you will have sustainable results.
The good thing about working with reputable SEO agencies is the fact that they thoroughly research these links and have the appropriate tools to identify relevant websites for link placement. Since most of these agencies have collaborated with reputable sites, they can easily acquire valuable backlinks that might be hard for you to find. These networks allow for efficient link-building campaigns that align perfectly with your company’s goals and practices.
Wrapping up
Purchasing backlinks is proving to be among one of the best solutions for SEO success. Having these links will help improve the credibility and authority of your website, attracting more organic traffic. So, it is therefore important that you are following the correct strategies that might ensure your site is obtaining all the quality it can get. You do not want to go out there and find backlinks that will harm your website, causing you to incur penalties from Google and other search engines.