Have you ever had to go to one of those huge sales meetings where some charismatic guy or gal got up and gave that super cool speech? Those are sales keynote speakers. They are experts who give speeches to enlighten and encourage people.
Such speakers, however, would be very useful in terms of sales, as they know many tips and tricks that can help people sell more.
Here are seven ways sales keynote speakers can help your business sell more.
1. Bring New Ideas
One of the greatest attributes of sales keynote speakers is their ability to generate the freshest ideas. Doing one job daily can lead to routine; it’s easy to get stuck doing things the same way. But the world of sales always changes, and new ways of selling always crop up.
The best sales keynote speakers are tuned in to the latest sales techniques. They travel around and see what works for this company and that. Then, they share these new ideas with your team. It’s like having a friend who travels the world and tells you about all the cool things they’ve seen.
It can enable your team to think about what they sell and how they now do it differently. For example, new ways to talk to customers or tools that make their jobs easier could be discussed. This new thinking will increase the chance of more sales and happier customers.
2. Motivate Your Team
Selling can be challenging. Sometimes, a salesperson becomes tired or frustrated, notably when they need help making sales.
This is where the keynote speaker can help tremendously. Many are quite good at leading people into excitement and enthusiasm.
Often, such speakers share their own inspiring stories or those of others about how people overcome big challenges. Perhaps they even mention moments when they had setbacks themselves but didn’t give up.
Such stories will help your team feel better when things are rough. They will prove that everybody can be a sales champion when working hard and having the right attitude.
3. Teach practical skills
Sales keynote speakers are more than motivational seminars; they prepare the team with real, action-based skills that can be applied immediately. They may include:
- How do you initiate a conversation with a new customer?
- How to better explain your product or service?
- Tips on handling tough customer questions.
- How to close the sale without being pushy
Practical skills are new tools for selling. Just as a carpenter needs the right gear to build better houses, your team needs the right skills to make sales.
4. Provide real-life examples
What is most helpful about keynote speakers is their sharing of real business stories. They have typically worked with numerous companies and shared many examples of what works—or doesn’t work—in sales.
These concrete examples let your team see how the ideas and skills being learned can be applied in real life. It is one thing to hear about some sales techniques, but it’s so much more illuminating when somebody speaks about how using them made that big sale.
5. Enhance Team Morale
Sales can sometimes be lonely, especially if your team members normally work alone. But keynote speakers can help bond your whole team together. If everyone hears the same talk and learns the same things, that shared experience can help bind your team together.
Many keynote speakers incorporate activities or discussions into their presentations. You could do more to get your team members to know each other or learn how to work with each other better. When your team is more connected, they can help each other and share some of their tips, which can translate into increased sales.
6. Offer a New Perspective
Sometimes, the closer you stand to something, the more it eludes perspective. A sales team might get engrossed in the activities. Keynote speakers can help by injecting an outside perspective.
It is like allowing these speakers to view your sales process with a fresh pair of eyes. They will probably point out trouble spots or opportunities that your in-house team might not. A fresh perspective enables your crew to make effective changes in their process, resulting in increased sales.
For instance, a speaker may well point out that your team is spending too much time with small customers and not enough time with big ones, or he may suggest a new method of following up with customers your team has yet to try.
7. Help Keep Your Team Up-to-Date
The world of sales is constantly changing. New technologies and products are constantly being offered, but perhaps even faster than these are new ways to explain things to the buyer or customer. It’s hard for the busy salesperson to keep up with all that change.
Sales keynote speakers make it their business to stay current on these trends. They can educate your team on new tools and techniques to make their job easier and more effective. This would include things like:
- How to use social media to gain new customers.
- Ways of using data to understand customers better.
- New software that will help manage customer relationships.
In doing so, keynote speakers keep your team abreast of the times to keep them ahead of others. This may result in an increase in sales and further success of your business.
Sales Keynote Speakers, You Say?
As we have noted, keynote sales speakers can benefit your business in various ways. All of these benefits can improve your business’s sales.
The team’s readiness to find new customers, explain the products or services offered, close deals, and even feel more motivated and work better together will enhance everything. Remember that bringing a keynote speaker on board is an investment in your sales team—it equips them with knowledge, skill, and motivation to do their best.