When you think about order confirmation emails, you probably picture a boring, plain email that simply shares your order receipt. There’s often little color, few pictures, and strictly informative copy. It’s easy to assume that order confirmations don’t need as much flair as promotional ones. After all, they’re essentially digital receipts.
But here’s the surprising truth: order confirmation emails are goldmines!
According to Klaviyo, post-purchase emails, which include order confirmations, boast the highest open rates compared to other email campaigns. Order confirmation emails, in particular, are a powerful tool that can generate high open and click-through rates. With an open rate of around 60%, there’s a significant opportunity to enhance these emails.
It’s easier to get repeat business from an existing customer. Consider upsell and cross-sell opportunities, sharing interesting content, and other ways to delight your customers through the order confirmation experience. This makes sense—when you buy something online, you need reassurance from the store that you ordered the right item and a timeline for when it will arrive.
How can you maximize these emails for your Shopify store? Creating an engaging order confirmation email template balances necessary information with valuable business insights.
Klaviyo makes this process easy. Using the order confirmation email template for Klaviyo, eCommerce store owners can effortlessly customize an order confirmation letter for their customers. One major benefit of using Klaviyo is its streamlined, intuitive process.
This guide focuses on customizing your Shopify order confirmation emails with Klaviyo. But before we begin, let’s take a quick moment to ensure we’re all on the same page.
What is an Order Confirmation Email?
An order confirmation email is an automated message sent by online stores after a customer successfully places and pays for an order. It applies to both new and returning customers and serves as a confirmation and a vital touchpoint in the overall shopping experience.
Here’s what you’ll typically find in an order confirmation email–
Order Details: Date of purchase, list of items ordered, total cost.
Billing Information: Verify the payment method used.
Shipping Information: Customer’s shipping address, chosen shipping method, and estimated delivery date.
How Do Order Confirmation Emails Work?
These emails result from an automated system that integrates with your eCommerce platform. Once a customer confirms their order, the system verifies details like:
- Customer information (name, address)
- Payment method
- Items ordered
If everything checks out, the system automatically triggers the order confirmation email, delivered directly to the customer’s inbox.
How to Integrate Klaviyo With Shopify?
We’re about to dive into creating stunning custom order confirmation emails in Klaviyo for your Shopify store. But first, here is a quick refresher on Klaviyo and Shopify integration.
You can integrate Klaviyo and Shopify in two ways:
- Using the Klaviyo Setup Wizard:
- Klaviyo will attempt to identify your eCommerce platform.
- Provide sender information and choose integration via app stores or direct signup.
- After connecting your store, Klaviyo fetches branding elements for email templates.
- Using the Integrations Tab in Klaviyo:
- Go to Integrations in your Klaviyo account and add Shopify.
- Enter your Shopify store URL and configure onsite tracking.
- Choose to sync email and SMS subscribers from Shopify to Klaviyo.
- Configure settings for syncing data between Klaviyo and Shopify.
- Connect to Shopify, install the app, and review permissions.
- Enable onsite tracking and Viewed Product tracking in Shopify settings.
- Confirm successful integration by checking settings in Klaviyo.
With these steps, you can seamlessly integrate Klaviyo and Shopify, ensuring smooth data synchronization and effective email marketing.
Crafting Unique Order Confirmation Emails Using Klaviyo For Shopify
Savvy eCommerce store owners understand that checkout is the first step in building customer loyalty. They go beyond basic transactional emails by customizing their Shopify confirmations with Klaviyo. If you’ve already set up Klaviyo and integrated it with Shopify, this guide will show you how to ditch the default emails and craft stunning, custom order confirmation templates. Let’s jump right in!
Step 1. Building the Email Template Framework
- Create a New Klaviyo Email: Begin by creating a new email template within your Klaviyo account.
- Design Your Email Layout: Personalize the email’s structure by adding your brand’s menu, footer, and desired promotional elements (e.g., advertisements).
- Incorporate Essential Building Blocks: Include the essential building blocks for your email: Image blocks to showcase product visuals, Text blocks for informative content delivery, and Table blocks to display order details in a clear format.
Image Source: Gomalomo
Step 2. Implementing Personalization with Dynamic Variables
Level up your emails with Klaviyo’s dynamic variables! Insert these variables throughout your template to address customers by name and showcase their specific order details:
- {{ customer.first_name }} – Customer’s first name
- {{ order.order_number }} – Order number
- {{ line_item.name }} – Product name
- {{ line_item.quantity }} – Quantity of each product
Step 3. Configuring the Line Item Loop for Order Breakdown
Ensure each email displays the complete order list! Set your line item block to repeat. To ensure each email displays a complete list of the customer’s purchased items, we’ll configure a repeating “line item loop.” Here’s how:
- Locate the line item block within your Klaviyo email template.
- Click the “Data Source” button within the Table settings of the line item block.
- Within the Data Source options, save a variable specifically for looping through the order details. This variable will dynamically populate the product information for each item purchased.
Step 4. Exporting Your Customized Template
Ready to unleash your creation in Shopify? Click “Edit” on your Klaviyo Order Confirmation Template, then select “Export.” This will display the “Export Template HTML” dialogue box. Simply copy the HTML code within it.
Step 5. Integrating the Template with Shopify
The integration process slightly differs depending on your Shopify plan:
- Shopify Plus Users: Rejoice! With Shopify Plus, you can send your custom Klaviyo template directly from your Klaviyo account.
- Standard Shopify Accounts: Navigate to your Shopify admin panel and locate the Order confirmation notification settings.
Step 6. Adding the Klaviyo Code to Shopify
- Delete Existing Code: Open the HTML code box within the Shopify settings and delete the existing code (don’t worry, you can always revert to it later).
- Paste Your Klaviyo Code: Paste the HTML code you copied from Klaviyo’s export feature into the Shopify code box.
Step 7. Previewing and Saving Your Work – A Final Test
Before unleashing your masterpiece on customers, click the “Preview” tab within Shopify to ensure everything looks perfect. Satisfied? Hit save, and you’re all set!
Frequently Asked Questions
Q: Why should I customize my order confirmation emails?
Customizing your order confirmation emails allows you to create a unique brand experience for your customers. It helps reinforce your brand identity and build trust, leading to higher retention rates and repeat business.
Q: Can I personalize order confirmation emails for each customer?
Yes, with Klaviyo for Shopify, you can personalize order confirmation emails by including dynamic tags for customer names, order details, and other relevant information.
Q: Can I include product images and recommendations in order confirmation emails? Absolutely! Klaviyo allows you to add product images, descriptions, and recommendations for related or complementary products in your order confirmation emails. This provides valuable information to your customers and encourages upsells and cross-sells.
Q: Can I automate the sending of order confirmation emails in Klaviyo?
Yes, Klaviyo offers powerful automation features that allow you to set up triggers and workflows to send order confirmation emails automatically whenever a customer completes a purchase on your Shopify store. This saves you time and ensures a seamless customer experience.
Q: How do I set up order confirmation emails in Klaviyo?
Setting up order confirmation emails in Klaviyo is easy! First, integrate Klaviyo with your Shopify store. Then, customize a new email template in Klaviyo’s dashboard according to your brand’s style and preferences. Finally, triggers should be set up to automatically send the order confirmation email whenever a customer completes a purchase.