Have an important event or sales pitch coming up? Showcasing a new product, or service, or highlighting your company’s expertise? You require an engaging and results-driven motivational sales keynote speaker. Hiring the right one will ensure a high-impact, result-oriented event!
An experienced motivational speaker will talk the talk, and their words will transpire into actions, leading to increased results. Whatever your goal, a top-timer motivational speaker will help you get there.
Unsure of where to start or what to look for in a motivational sales speaker? Fear not, we have you covered. In this handy guide, we list seven top tips to help you choose the right person. Read on to learn more.
1. Pick Someone Who Is Results-Oriented
A motivational sales keynote speaker with the power to put words into action is someone who is results-oriented. You need to invest in the services of someone with a proven track record of motivating people to take action, which will transpire into results. For best results, choose an individual intent on focusing their speech on your audience rather than themselves.
Their job? To act as the catalyst to help your audience fashion a story that is their own. This will inspire them to achieve their own goals and dreams. As opposed to listening to those achieved by others.
When interviewing a potential candidate, ask them how they intend to motivate your audience (be this your employees or clients) to do, achieve, and experience more.
2. Motivational Sales Keynote Speaker Delivery
As well as discussing messaging and topics, delivery techniques are crucial. What looks good on paper won’t necessarily transpire into an awe-inspiring speech. This is when practice is crucial. Watch your keynote speaker in action before putting them on a stage in front of the people you wish to impress.
Instead of showcasing a PowerPoint, the speech needs to be interactive and involve those in the audience. To feel inspired, a motivational sales keynote speaker needs to feel like they are a part of the speech. They should feel confident and motivated enough to network with the main keynote speaker and those around them.
3. Add Value
A worthy keynote speaker will look the part, and say the right things. They’ll offer takeaways. Your audience should be able to apply these to real life. These takeaways should have a lasting impact on the audience and benefit them in their own lives.
After the event, strategies and follow-ups should be arranged to keep the momentum going long after the stage lights and microphone are off. You should always add value, even in your Facebook advertising.
4. Drop the Motivational Sales Keynote Speaker Ego
As a motivational keynote speaker, confidence comes naturally. However, there is a fine line between confidence and a big ego. The speaker you hire must recognize the true stars of the show are your audience. They have been employed to inspire and motivate them, not big up themselves! Your audience is there to grow and learn, which means your keynote speaker must be open and honest with them from the start and lose the bravado.
For best results, they need to involve their audience in their speech, ask questions, and encourage them to take part.
5. Tailor The Speech to Your Audience
A successful keynote speaker must be versatile. There is little use in performing the same presentation to every audience, as no two are the same.
Before creating a presentation, ensure your keynote speaker learns more about your target market, their needs, and wants. This will help them to create an engaging, on-trend, and current speech that will inspire your audience to achieve their goals. 86% of companies report seeing a positive impact on employees’ performance after hiring a motivational speaker.
Each presentation should be slightly different. This will ensure content remains fresh to those present. This is when researching audiences is crucial!
6. Honesty and Openness
Ensure your keynote speaker isn’t just saying what they think you and your audience want to hear.
If they are not practicing what they preach in their own life, why are they telling others to do so? They need to believe in the words coming out of their mouth. Why? If they believe in what they’re saying, they’re more likely to get your audience to believe in what they are saying.
7. Entertainment Value
Aside from keeping the speech snappy (100% of audiences will appreciate a speaker
ending on time), your keynote speaker must entertain your audience. This is a surefire way to make them remember the message. You must entertain your audience as well as educate them.
If your speaker can do both, they (and you) are winning! When your audience enjoys their performance, they’re more likely to drop their guard and pay attention. You may even be able to mold them into a new way of thinking or working.
From persuasive passion to contagious humor, edge-of-the-seat involvement, and interactive communication, there are various ways to ensure an entertaining presentation. Ensure your keynote speaking embodies passion, variety, and fearless energy.
How’s Your Motivational Sales Keynote Speaker Game?
The keynote sales speakers who make a difference have been practicing for many years. They have their audience’s needs at heart and bring a wealth of innovative ideas, practical experience, and a deep sales understanding to the stage.
When looking for a keynote speaker, choose an effective networker who has the art of storytelling.
Having read the above, you’ll now understand exactly what qualities to look for in a motivational speaker. The result? You turn your next event into a huge success!