Designing an effective lead-generation landing page can be challenging, especially when you need to move quickly without sacrificing quality. However, such quickness might often be necessary when you have a product or service that needs to be launched in a matter of days.
All that being said, with the right strategies, you can create a page that attracts leads and converts them into customers. Here’s how.
Work with AI Website Builders
Using an AI website builder is one of the quickest and most efficient ways to create a high-performing lead-generation landing page.
These AI website creators simplify the web development and web design process by automating many tasks that would typically take 10-14 weeks. In fact, as Hocoos puts it, you can have an AI website ready in just a matter of minutes.
With an AI website generator, you can build a professional-looking page with minimal effort, allowing you to focus more on content and strategy.
The beauty of AI website development lies in its ability to design pages based on the specific needs of your business. The AI tool will ask you a few questions, basically taking in prompts from your end for generating the website. These questions will focus on what the landing page is about, what kind of content it needs, what sections it must have, etc.
Also, you’ll be pleased to know that these tools often come with built-in optimization features. Thus, you won’t have to put in extra effort for search engine optimization, the tool will ensure your page is mobile-friendly and SEO-optimized.
Cost-wise, you’re saving money on web development as well. On average, a freelance web developer will cost around $30 on the lower end of the scale. AI website builders cost next to nothing: around $15 a month which includes hosting. If you’re willing to sacrifice a few features and an independent domain name, you can use these AI web development tools for free too.
Have an Enticing Mix of Visuals and Videos
Here’s the thing – people love visuals and videos, the latter more than the former. Of course, the allure of still images is still there amidst the masses. Hence, you must remember that your landing page needs to be more than just text.
When you incorporate a mix of visuals and videos, you can dramatically improve engagement amongst your visitors and increase conversion rates. Like we told you, people just can’t get enough of visuals, and a landing page should capitalize on this by using images and videos.
Also, your landing page’s visual content should complement your brand’s message; basically, it needs to serve a purpose.
Heavily Focus on Your Product or Service’s USPs
Your landing page has a major purpose to serve apart from getting and converting leads. It needs to clearly communicate the uniqueness of your product or service. Focusing on the unique selling points (USPs) will help differentiate your offering from the competition and give visitors a compelling reason to choose you.
To do this effectively, identify the top features that set your product apart and highlight them prominently on your landing page. Make sure your USPs are front and center. Your visitors should immediately understand why your product or service is the best choice.
Focus on the most important aspects of your offering, and use powerful language that resonates with your target audience. That, in turn, will encourage them to take the next step and maybe buy it.
Have an Actionable Call-to-Action
The goal of your landing page is to convert visitors into leads, and the call-to-action (CTA) is the critical element that drives this conversion. Your CTA should be clear, actionable, and easy to find on the page.
Use persuasive language that conveys urgency or value, such as “Get Started Now” or “Claim Your Free Trial Today.” Make your visitors believe that you’re not selling something for your profit; rather, they are buying it cause they need it.
Also, make sure the CTA button is visually distinct, using contrasting colors that grab attention without clashing with the rest of the design. You should strategically place the CTA in common areas; places visitors are most likely to engage with it. In most cases, such places are found after a compelling section of content.
As you can tell from our discussion so far, building a top-notch landing page, that too in a short period, need not be difficult. Is it complicated? Maybe a little, but sticking to the tips above can make it a lot easier for you and your business.