Visuals have the highest marketing power among all media. Visual ads are everywhere—in movies, on public transport, and in between your social media posts. Modern abstract art plays a major role in translating mood and tone and persuading one to buy.
Some may think that abstract art is overused and too commercialized. However, for marketers, using illustration art from Depositphotos or other stock content marketplaces is a lot cheaper than hiring a model, set designer, and photographer, as well as renting a studio.
This article shares efficient ways to use modern abstract art in your marketing campaigns, whether it be billboards or newsletters. Keep reading to learn more!
Why use modern abstract art in marketing
Modern geometric abstract art can serve many purposes for a brand. You can use abstract icons on your website because they are easy to identify. Billboards and city lights featuring abstract shapes can be interpreted in many ways, making them easy to use for different audiences. Using abstract images greatly saves costs since those images are easy to use across media with little to no adjustment.
Moreover, the distinctive style of contemporary abstract art can work as a branding tool. Easy recognition is key when it comes to branding. People rarely stop to look at an ad. Instead, they see ads with peripheral vision. If they are familiar with your brand colors or mascot, they will recognize your ad without even looking at it directly. This familiarity can subconsciously influence one’s decision to buy.
Stock illustrations vs. custom art
You can find modern abstract art accompanying every other contemporary brand logo, LinkedIn post, and even Instagram story. Some marketing specialists create visuals for ads using graphic design tools, while others hire artists or just purchase stock illustrations to save time and money. Every approach has its advantages. Let’s examine them below.
Stock image platforms
The main benefit of stock images is that they are inexpensive. For example, a Depositphotos subscription can cost you as little as $9.90 for ten images per month (billed monthly). Meaning, you can source an HD, licensed visual for $1.09. Other plans are even less expensive, but require a higher upfront fee.
On top of that, stock illustrations never stand still. They get updated every day with creators uploading new art. Besides, with the sheer number of stocks available, you will never go through all of them!
Digital illustration software
Custom art, on the other hand, can be created using graphic design tools like VistaCreate. This platform is great for both graphic design and creating modern, simple abstract art. However, creating images from scratch takes more time and effort; therefore, those marketing materials are more costly.
The obvious advantage of using custom art is that it gives your projects a unique touch. You can tailor visuals to your specific needs while ensuring that the picture is unique and will not be used by anyone else.
Hiring an artist
Lastly, there’s the possibility of hiring an actual artist to create custom illustrations for your projects. This is the most expensive option, but the result will be truly original and tailored to your exact specifications.
Working with an artist allows for a more personalized approach, although you’ll spend a lot of time on briefing, feedback, and revisions to ensure the final product meets your expectations.
Incorporating modern abstract art in visual campaigns
To effectively use abstract art in your marketing campaigns, you must ensure it aligns with your branding and identity. Use the same fonts, colors, and symbolism across all platforms and media. This will ensure you are easy to recognize.
Recognition also comes from using visuals that catch the eye. This does not necessarily mean neon colors and bold text. This might even turn away a potential customer. However, using contrast, flow, and movement will help you engage the viewer and actually make them look.
This goes without saying, but research your audience. Tailor your designs to the trends among your specific target group, not just trends in general. However, don’t forget to look at the visual predictions from industry experts like It’s Nice That. For this year, they have prepared seven visual trends that are expected to dominate the visual landscape.
Using modern abstract wall art for physical marketing spaces
With creating art for physical spaces, a lot of the same rules apply. Yet, you also need to take other specifics into account. Here are a few tips to consider when using modern art for physical marketing spaces:
- Analyze the space
The location will dictate the contents of an image. Whether it’s a commercial space or a public area, you need to consider many important aspects. These include the purpose of the building, lighting conditions, color schemes, traffic flow, and the atmosphere of the space. By understanding these factors, you can choose visuals that harmonize with them.
2. Consider thematics
Although abstract art can be applied to almost any field, you can still choose an image that conveys a mood that matches your business, product, or event. Use colors as a beacon. Studying color psychology will help you understand how different colors can evoke specific emotions and reactions in your audience, supporting the idea, message, or theme you want to convey.
3. Think about the size
Be sure to consider the size and scale of the artwork in relation to the space it will be displayed in. To begin with, you want your art to be noticed. However, you also want the art to make a statement without overwhelming the environment.
Conclusion
Whether to create or buy modern abstract art is your decision. Hopefully, upon reading this article, you’ve found all the tools you need to make that decision. Remember to think about your audience first. Then, decide how you can best relay a certain message.