Fashion has always been one of the fastest-growing eCommerce industries. Fashion brands have been using Facebook ads to increase their sales, customer loyalty, and repeat purchases. With thousands of Facebook & Instagram ads under our belt, we’ve learned a few things. You won’t find this content elsewhere, we are sharing what we actually learned.
Nowadays, the competition is more fierce than ever. Facebook ads is pretty much like the far west. How can your fashion brand’s Facebook ads stand out from the crowd? It’s not easy but it starts from the core. Every brand is different and you must go deep to be truly authentic.
Before we jump in all our best fashion Facebook ads tips, we recommend you check some of our other paid ads guides. We’ve spent hours searching the best ads from many different channels to give you a fresh set of inspiration.
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- 99 Facebook Ad Examples You’ll Want To Steal
In this article, we’ll explore the most effective Facebook ad formats that can skyrocket your results—especially in the fashion industry. We’ve transformed numerous ad accounts from low to high ROAS using the strategies outlined here. Ready to discover powerful strategies?
Looking for some Facebook fashion ad examples, just head over to the end of the article.
Our best tips to improve Facebook ads results
In this article, we’ll share our top six tips to boost your Facebook ad performance in the fashion industry. These ad strategies have consistently delivered outstanding results for our fashion clients. It’s time to choose the right ads and start scaling with confidence!
How can you scale Fashion Facebook ads?
With over $10M in Facebook ad spend, we’ve mastered the art of creating ads that drive real results. We’ve successfully turned around numerous struggling ad accounts, transforming them from negative to profitable in a short span of time.
We want to share our best tips with others to help improve their results, with the hope that they take action. Proving results is the strongest way to show our legitimacy. We’re confident that by applying these fashion Facebook ad tips, your results will improve.
It’s important to note that there’s no single strategy that works for every fashion brand. I recommend carefully evaluating each suggestion, comparing it to your existing Facebook ad tests and your brand’s unique needs. There are many factors that influence what will work best for your brand, which is why it’s crucial to approach everything strategically.
Your brand may already have strong awareness, plenty of social proof, or perhaps the timing just isn’t right to launch a campaign. Additionally, your website plays a crucial role in driving results for your fashion brand. That’s why we always recommend our clients consult with our CRO agency to optimize their conversion rates. Facebook ads can bring in quality traffic, but it’s your website that ultimately seals the deal.
However, we’ve identified several Facebook ad formats that perform exceptionally well for fashion brands. These formats are easy to set up and use. If you have a fashion or clothing brand, I encourage you to test them out and see how your Facebook ad account responds.
Fashion ads tip #1 – DPA Facebook ads retargeting
We love Facebook DPA for Facebook ads retargeting because they simply drive some amazing results for our clients. It’s not uncommon to see some of our clients generate a return of 800% on their retargeting ad campaign.
There are different scenarios in which using a Facebook DPA can work out amazingly for fashion brands. We always recommend our clients to start with a simple reminder that people visited your site but didn’t buy. If after a few days, they still didn’t buy, you can target them by showing a discount code in your ad copy of 5% or 10%.
Here’s how your ad will look like. The reason why the images are all similar is that they appear dynamically based on what the user has seen on your website. If they saw a certain product, then they’ll the same one again.
In the same fashion, you can also create what we call Facebook carousel ads for fashion. There are multiple ways to use it, here are a few:
- Shop the look: show the outfit in the first image and the individual items contained in the outfit. Make sure you add the respective website link of all the products.
- Collection: multiple products in the same collection. It can be a bunch of sweaters, pants or a new collection.
- Product: showing a product worn in many different scenarios, colours or with different fashion accessories.
If you need more info on how to set up your Facebook DPA retargeting ad, I highly recommend this guide by Facebook.
Fashion ads tip #2 – Motion design & Facebook ads video
For some fashion brands, images perform exceptionally well, but video and motion design could be even more effective. At K6, we believe that each medium serves its own distinct purpose.
Video and motion design content are particularly powerful for attracting new customers, especially those who need to be engaged or entertained right off the bat. On the flip side, images excel at retargeting individuals already familiar with your brand.
Here are a few video and motion design Facebook ad ideas we’ve seen work well at K6:
- Showcase outfits based on specific scenarios, such as “what to wear to a job interview,” “summer essentials,” or “office-ready looks.” You can also highlight different combinations of items from your brand that pair perfectly together.
- A motion design where a model wears a clothing item, and only the color of the item changes while everything else remains constant. The key here is to alter one element while keeping the rest consistent.
- A video featuring your model wearing a full outfit at a social event, on a date, or in other real-life scenarios.
Another advantage of running video or motion design ads is the ability to build a Facebook custom audience to retarget those viewers. Since these ads are likely to attract a large audience, your retargeting pool will be substantial, which should lead to an impressive boost in results.
Fashion ads tip #3 – Influencers Facebook ads
As most fashion brands know, a lot of people decide what to wear based on what celebrities or influencers wear. With that in mind, it’s always an advantage to leverage influencers and celebrities in your Facebook ad campaigns. Here’s an example where Fashion Nova has used Cardi B.
We usually recommend taking your best-selling products or new clothing line and getting influencers and celebrities to take pictures with them. You can then use these images in your Facebook ads creative to boost results. We do this by targeting people who know the celebrity or influencer or have interests related to them.
Fashion ads tip #4 – Leverage UGC content
Following our tip of using celebrities and influencers, we also recommend using user-generated content. While customer photos don’t have the influence power of celebrities, they still significantly influence others. It can add social proof to your product and make your customers more confident in their purchase.
Most often, customers want to see how the clothing fits in real life on a real person, and user-generated content does the job perfectly. You can find UGC by checking the pictures your brand was tagged in on social media. On a side note, we always recommend asking for the user’s permission before using their picture.
Fashion ads tip #5 – Lifestyle photography
Lifestyle photography is one of the most used types of Facebook image ads. With these images, you can make your product shine in its best setting. It’s also a great way to give your customer ideas on how they could wear the product you’re trying to sell.
Here are a few tips from our Facebook ads team at K6:
- Make the scene tell a story.
- Have a clear style to let others recognize themselves.
- Don’t have too much action; focus on the product.
- Focus on one product at a time.
Fashion ads tip #6 – Collection ad formats
Facebook collection ads are quite sexy when they appear on your feed. If you have a new collection or a fashion line that people love, running such a Facebook ad campaign can really boost your company.
It somewhat resembles a small landing page of products powered by Facebook Instant Experience ads. To give you an idea, the Facebook ad would feature a video at the top and a few products in a carousel format at the bottom. When people click on the ad, a small landing page will open below on Facebook with all the products.
Fashion ads tip #7 – Leverage the right interests
When it comes to Facebook fashion ads, the interests you choose are very important. They can mean the difference between strong results and no results at all. There are generally a few categories in which we can classify fashion Facebook ad interests:
- Brands (Tiffany, H&M, Forever 21, Prada, etc.)
- Generic (fashion accessories, belts, scarves, fashionista, streetwear, etc.)
- Indirect (pink, crocodile, Kevin Hart, Leonardo DiCaprio, Ronaldo, etc.)
In general, the brands are much more competitive because they already face tons of ads from companies advertising directly. The generic interests are also competitive, yet you can often find more success than with brand interests. Finally, the indirect interests require more creativity but can be extremely lucrative because fewer of your competitors are heavily advertising them.
Remember, Facebook interests aren’t as precise as we think. Sometimes, targeting something different might help us reach fashion enthusiasts that very few brands are targeting. It’s what we call the low-hanging fruit.
Finally, as a rule of thumb, the larger the audience, the better. We rarely suggest using the “and” function unless both selected interests are quite large to avoid driving the CPM (cost per thousand impressions) too high. The higher the CPM, the more you pay for your ads to appear in front of people.
Fashion ads tip #8 – Use custom audiences
Beyond using interests, we also highly suggest exploring the realm of custom audiences. For those who don’t know, custom audiences are built from any interactions people have with your brand (liking a Facebook post, saving an Instagram ad, messaging you, or even making a purchase on your website).
This is what we refer to as retargeting, but you might already be familiar with that. You can select a specific timeframe for choosing the people in that audience. For instance, you can target website visitors from the last 90 days. The smaller the timeframe, the better the results theoretically; however, I’d recommend aiming for the largest audience possible when it comes to custom audiences, so consider 365 or 180 days, depending on Facebook’s limits.
We always recommend fashion clothing brands start with website visitors from the last 180 days, Facebook engagement from the last 365 days, and Instagram engagement from the last 365 days. This approach will give them a large enough pool to leverage the power of custom audiences.
A lot of people often discuss the customer journey and the importance of tailoring content for different stages, but it rarely matters because people are not as engaged with your brand as you might think. Someone might have clicked on your ad but not even remember doing so. That’s why, unless people have purchased from you, we treat them as new customers.
Need help for your Fashion Facebook ads?
At K6, we’ve seen many companies grow significantly using Facebook and Instagram ads. Incorporating these into your digital advertising strategy can play a big role in the growth of your brand.
We also recommend ensuring that your tracking is set up correctly before running any Facebook ads. This includes implementing the Facebook pixel and Google Analytics. By doing this, you’ll ensure you know exactly how much revenue you’re generating from your ad spend.
If you need assistance with your Facebook ads, even just a little consulting boost, don’t hesitate to reach out. We’d love to help!