11 Proven Ways to Reduce Your Facebook Ad CPM

Being a digital marketer in 2023 requires a lot of work to stay on top of ever-evolving trends and changes in the industry. For example, did you know that Facebook currently has more than 3 billion users?  With that many people tapped into Facebook, it’s key to understand your target audience so you know how […]

Utilizing Facebook Advertising for Outdoor Gear: Targeting Your Niche Audience

The key to successful advertising lies in its precision and relevance, especially for specific niches like outdoor gear. Facebook, one of today’s most powerful advertising platforms, offers amazing targeting capabilities niche industries could benefit from.  With 3.03 billion active users worldwide, Facebook is not just a social network but a goldmine of user data and […]

Should You Run Facebook Ads in 2024?

Facebook is one of the most powerful advertising platform and it’s not going away soon. The popularity of the platform has been uncontested and has produced thousands of multi million dollar brands in the past few years. If you aren’t running Facebook ads, you should. Let’s explore why… Cost-effectiveness Advertising with Facebook is one of […]

How to Promote Unstructured Content on Facebook

Smart Marketing

In this digital age of marketing, unstructured content is gaining substantially more traction than structured content. Unstructured content, characterized by its spontaneous, informal and humanized nature, diverges from the conventional framework of structured content. Yet, small-business owners and marketing professionals are wondering how to use it effectively on Facebook. As one of the most widely […]

Facebook Ads For Real Estate in 2024

Catering Marketing

In the past years, real estate agents have become dependent on flyers, networking, posting, bulletin boards and lead generations. All these old school strategies are not so effective anymore. Generating leads is a tough game requiring creativity. While door-to-door marketing is quite useful – very few people find it enjoyable. On the other hand, you can […]

Facebook Marketing: 3 Ways to Grow Your Brand

For many people, Facebook is just a good place to read the news, watch interesting videos, chat with friends and find new like-minded people. What people don’t know is that Facebook marketing is a powerhouse for entrepreneurs, brands and influencers. If your brand is looking for opportunities to improve their social credibility and get a […]

Copywriting: Top 4 Facebook Ads Tips

Facebook has 1.98 billion daily active users – literally 25% of the worlds population in one place. It’s why we believe that Facebook is one of the best platform to gain visibility for your brand. The hiccup? A lot of brands have already figured out that Facebook ads are amazingly profitable. The competition is fierce […]

Facebook Ads:  7 Factors That Effect The Cost In 2022

I would have $332 right now if I had a penny for each time someone searched “How much do Facebook advertisements cost?” on Google this year. How much Facebook ads can you buy? It depends on a lot of factors. That’s a loaded question and in truth, it can’t be answered without knowing more about […]

How Much Does Facebook Advertising Cost?

How Much Does Facebook Advertising Cost

The Facebook advertising cost has always been one of the lowest of all advertising channels. It allowed for a lot of unknown entrepreneurs to be able to scale their businesses without having to sacrifice all their savings. Here’s a little exercise I crafted using the Business Manager for the Montreal region: If you put 600$ […]

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