Is your website’s content missing that special something? With the digital landscape constantly evolving, figuring out which content types work best can be tough. You need effective website content.
But the answer to this struggle isn’t a simple one. You’ll most likely need the right mix of content types to engage your audience and drive results.
That’s where we come in. We’ve put together a guide to five effective content types that’ll supercharge your website. But we’re not stopping there – we’ve also handpicked five stellar examples to inspire you.
By the end of this article, you’ll have a clear roadmap for creating content that resonates with your visitors and keeps them coming back for more. Whether you’re looking to boost conversions, improve SEO, or simply make your site more engaging, these tactics will help you get there.
1. Explain Your Product/Service through Video
Video content is a game-changer for explaining your product or service. It’s the best way to get your message across in a way that sticks.
People love videos because they’re easy to digest and remember. Plus, they can show off your product in action, which is way more convincing than a wall of text.
To nail your explainer videos:
- Start with a clear script that focuses on your audience’s pain points and how you solve them.
- Keep them short and concise – aim for 60-90 seconds max.
- Use simple language and visuals that break down complex ideas.
- Add captions for accessibility and for those watching without sound.
- Make sure the quality is good enough to reflect well on your brand. When it comes to production, you don’t need a Hollywood budget. A well-planned animated video can be just as effective as live-action.
- Place them prominently on your homepage or product pages where visitors can’t miss them.
GetSafe, a company that sells medical alert systems, nails this tactic on their medical alert systems landing page.
They know their audience – older adults who might not be tech-savvy. So, instead of bombarding visitors with text, they put an explainer video front and center. This video breaks down how their devices work in a simple, visual way.
Source: getsafe.com
This way, GetSafe makes it easy for their audience to understand the benefits and operation of their medical alert systems.
The video format allows them to demonstrate the product in use, which is particularly helpful for their target market, who might be hesitant about new technology. It’s a perfect example of how video can simplify complex information and make it accessible to all. The end result, it’s an effective website content piece.
2. Showcase the Logos of Your High-Profile Clients
Let’s talk about social proof – specifically, showing off the big-name clients you’ve worked with.
When visitors see those well-known companies trust you, it instantly boosts your credibility. Some companies find this tactic so effective that they’ve been able to boost their conversion rates by over 400%.
To make clients’ logos do the work for you:
- Start by getting permission to use their logos. Once you’ve got the green light, choose a prominent spot on your website to display them. Your homepage or a dedicated “Clients” page are great options.
- Keep the design clean and simple – you want the logos to stand out, not get lost in clutter.
- Don’t display a bunch of random logos, though. Be strategic. If you’ve worked with companies in different industries, group them accordingly. This helps visitors quickly spot brands relevant to their sector. And if you’ve got a mix of big names and smaller companies, lead with the heavy hitters.
- Update this section regularly as you land new big-name clients. It keeps your site fresh and shows you’re consistently working with top-notch businesses.
Mannequin Mall, a retailer specializing in fashion mannequins, does this on their best-selling products page.
They’ve carved out a special section to showcase the logos of their most impressive clients. Visitors can quickly spot familiar names like Nike, GAP, New Balance, and Louis Vuitton, among others.
Source: mannequinmall.com
This smart move does wonders for Mannequin Mall’s credibility. When potential customers see that these fashion giants trust Mannequin Mall for their display needs, it sends a powerful message. It quietly reassures visitors that they’re dealing with a top-tier supplier in the mannequin industry. This makes it an effective website content.
3. Incentivize with Lead Generation Elements
Lead generation elements are like fishing nets for your website – they help you catch potential customers before they swim away.
By offering something valuable in exchange for contact info, you’re growing your email list and building a relationship with your visitors. It’s a win-win: they get something cool, and you get a chance to nurture them into customers.
To make this work:
- Start by creating an irresistible offer. It could be a discount, a free guide, or even a chance to win something. Whatever it is, make sure it’s relevant to your audience and valuable enough to make them want to share their info.
- Design your lead gen form. Ask for just the essentials, usually just an email address.
- Place these forms strategically on your site. Exit-intent popups, sidebar widgets, or in-content forms can all work well.
- Don’t go overboard – too many popups can annoy visitors.
- Always be clear about what people are signing up for. Will they get newsletters? How often? Can they easily unsubscribe? Transparency builds trust.
Tailored Athlete, a brand specializing in athletic fit menswear, employs this tactic on their Tailored Shorts collections page.
They’ve included a clever email signup form that offers visitors a shot at winning a free shirt. All they need to do is drop their email address.
Source: tailoredathlete.co.uk
This approach is brilliant in its simplicity. For visitors, it’s a no-brainer – who wouldn’t want a chance at free clothes? For Tailored Athlete, it’s a goldmine of leads. They’re building a list of people who’ve shown interest in their products, which they can later target with personalized marketing campaigns.
This is a textbook example of effective website content lead generation that benefits both the brand and the customer.
4. Educate with Long-Form Content
Long-form content is like a feast for knowledge-hungry readers. It gives you room to dive deep into a topic, showcasing your expertise and providing real value to your audience.
Plus, it’s great for SEO – search engines love comprehensive content that answers all of a user’s questions in one place.
To nail long-form content:
- Start by picking a topic your audience cares about. Do your research and outline the main points you want to cover.
- Break up your content with subheadings, bullet points, and images to make it easier to digest.
- Use examples, case studies, or data to back up your points. This adds credibility and makes your content more engaging.
- Include a table of contents for easy navigation, especially for longer pieces.
- Optimize your content for SEO, but don’t stuff it with keywords. Focus on creating value for your readers first, and the SEO benefits will follow.
- Include internal links to other relevant content on your site, and don’t shy away from linking to external sources if they add value.
Ahrefs, a company that specializes in SEO optimization tools, hits it out of the park with their beginner’s guide to technical SEO.
The guide covers everything a beginner needs to know about technical SEO, leaving no stone unturned. This depth provides immense value to readers and positions Ahrefs as an authority in the field.
Source: ahrefs.com
The guide is also smartly optimized for SEO. It’s keyword-rich without feeling forced, likely helping it rank well in search results. But what’s really impressive is how they’ve balanced SEO optimization with readability and value.
This kind of content is exactly what’s needed to turn readers into loyal followers and potential customers.
5. Provide Collapsible FAQs
FAQs are virtually your website’s customer service representatives – always available to answer common questions. But when you make them collapsible, you’re taking it to the next level.
This approach keeps your page clean and lets visitors quickly find the info they need without scrolling through a wall of text. It’s a win for user experience and can even boost your SEO game.
To do this right:
- Start by gathering the most common questions your customers ask. Group them by topic if you have a lot.
- Write clear, concise answers that get straight to the point. Use simple language and avoid jargon.
- Make sure the questions are easy to spot. Use a different color or font style for the questions to make them stand out.
- Ensure the collapse/expand function is obvious and works smoothly on all devices.
- Include relevant keywords in your questions and answers, but keep it natural. Google loves FAQ content, and if you use the right schema markup, your FAQs might even show up in search results.
Sugar Me Smooth, a brand selling sugar wax and body care products, provides a perfect example on their their sugar wax collections page.
They’ve included a set of frequently asked questions that their audience is likely to have about their products.
What sets their approach apart is the use of collapsible FAQs. This smart move allows visitors to see all the questions at a glance, but only expand the ones they’re interested in. It’s a user-friendly solution that keeps the page tidy and easy to navigate.
Source: sugarmesmooth.com
This approach shows that Sugar Me Smooth understands their customers’ needs and values their time. It’s a simple yet effective way to provide information, enhance usability, and potentially increase conversions.
Final Thoughts
These five content types are your ticket to more engaging, effective, and conversion-friendly web pages.
Start small – pick one tactic and implement it before moving to the next one. Whether it’s adding a quick explainer video or sprucing up your FAQs, every step counts.
Remember, great content isn’t just about what you say, but how you present it. So go ahead, give these tactics a try, and start reaping the rewards of a well-crafted content strategy.