Improving your visibility and accessibility online is essential for any law firm looking to boost its reach and connect with potential clients. However, this requires a lot more work than simply having a profile on a couple of social media platforms. Tweeting on major holidays or sharing Facebook posts isn’t enough to make a difference. You need a more comprehensive strategy that uses more effective, high-quality content with greater consistency. There are several steps that you can take to create this content with the help of a professional digital marketing expert. Here are 10 tips to keep in mind.
10 Tips For Creating More Effective Content
1) Topics
This is a good place to start. What sort of topics do you want to create content about, and what would provide the most value to clients? You can look into customer data to see what people engage with and what they expect from your firm.
2) Trends
With help from marketing experts, you can also play with trends. Firms that are happy to show a playful side can take part in viral video trends as long as it’s done well. You can also work content around trending hashtags or specific events. For example, October is the spooky season, and November is Thanksgiving, so how can you create pieces for those holidays?
3) Written content
Written content varies in purpose and length. You can have long-form pieces like blog posts to give clients some substantial information, and you can create bite-sized pieces for social media. Both need to have the right tone, personality, and valuable information.
4) Visual content
Visual content is far more engaging than written content, so you need a balance between the two. Marketing experts can help you use the right images, fonts, color schemes, and more to catch the eye of viewers as they scroll.
5) Keywords
Keywords are an effective tool when used correctly. You don’t want to stuff keywords to the point that text becomes unnatural or sounds like AI wrote it. You also need enough targeted keywords and local SEO terms to rank on search engine results pages.
6) Company voice and branding
This is something law firms may overlook compared to other companies that rely on brand recognition. It’s great if a short-form video or Twitter post teaches people something about their legal rights. However, that is not so good for you if viewers can’t say who they learned that information from. Clear branding and a strong company voice add to your authority and tell people who to turn to.
7) Backlinking for greater conversions
Links are a vital tool in content creation and traffic conversion. Essentially, new clients and those interested in your posts need something they can click on to get them to your website. That could be a clickable image or hyperlink to a blog or services page. It should be accessible, fast, and effective.
8) Use metadata
If you don’t know what that means about your content, that’s fine. That’s where skilled law firm digital marketing teams can help. They can create meta descriptions and tags that work with algorithms to improve your rankings. This can help your results pages, with those brilliant links and great content, reach more people.
9) Post on the right platforms
It is a good idea to have as many social media profiles as possible to increase your reach. Still, you need to be aware of which of these performs the best for your content, how to tailor content to that platform, and which you should give up on if there’s no growth.
10) Post at the right times
The problem with this final factor is there are differing opinions, and it’s hard to generalize. Some say to post early afternoon on weekdays to be seen, while others say to schedule posts for the evenings when more people are online. Top digital marketing for law firms will help you determine the best times based on your followers and previous success.
Use On-site And Off-site Marketing
This checklist is essential for building a strong marketing plan for consistent content. However, there is another consideration to keep in mind. You can’t completely focus on third-party platforms like social media or Google tools. You also need to work on your on-site marketing to keep people interested and make those valuable conversions. Off-site marketing can get people’s attention if they aren’t directly looking for your services. Shared posts and recommendations can provide some reassurance that help is available. However, it also pays to create better landing pages to reduce bounce rates and showcase your firm. You also need better website SEO in the quality of the content, tags, keywords, and links if you want to rank higher on search engine results pages. Informative blog content is another important step here to add a greater sense of authority.
Hire A Leading Digital Marketing Team
The best way to take advantage of all these opportunities is to hire professional help. There are experienced digital marketing teams that specialize in work for law firms. They understand all the essential tools needed to create this content and make it as engaging as possible. They also have a strong understanding of SEO and Google tools to give your content the best chance of reaching the right people. Most importantly, they know how to tailor all these tools to suit your area of practice, helping you outrank your competitors. Together, you can come up with a strategy that works in your favor, adapt it to suit new developments and trends and grow your audience.
Improve Effectiveness To Make Conversions
Remember that the end goal here is to find the people who need your legal expertise, get them engaging with your content, and convert them into clients. You can make this a lot easier and more efficient with an adaptive strategy via an expert digital marketing team. Get creative with the content created to stand out from other firms, but don’t forget to follow the best trends and hashtags to stay relevant. Let those marketing experts enhance everything with quality SEO tools, like backlinks, keywords, and tags, to improve your ranking on organic search results. Bring everything together and strengthen those valuable connections with clients.