It took some time and a lot of effort, but you’ve finally done it. You’ve taken the plunge and launched your very own eCommerce website; congratulations! This is when your brand authority online using SEO will start to matter, a lot.
Now, the idea of seeing your new eCommerce site go live is probably exciting to you. However, there’s one thing that might be giving you a little bit of a headache: how to actually get people to find it. That’s where the magic of SEO, or search engine optimization, comes in.
In the modern day, SEO is not just a bunch of nerdy jargon. It’s like the secret sauce that’ll help you build your brand authority and make your eCommerce business shine in the crowded online space.
Of course, SEO is easier said than done, and search engines aren’t making things any easier for us. Google alone uses over 200 signals when determining search engine rankings for different websites. In the past five years, the search engine giant has made over 30 major algorithm updates, and these major changes happen every year. Hence, websites need to up their SEO game every year.
That being said, don’t worry; you don’t need a PhD in SEO to get started with your eCommerce website’s online brand building. Sure, there will be a lot of roadblocks as you try to optimize your eCommerce site for search engines, and that’s fine. Upon dealing with those SEO roadblocks head-on, you’ll see just how easy things can get when you make the right strategic choices.
Here are a few tips to help you navigate the world of SEO with confidence and ease for your eCommerce website.
Focus on Quality Content, Not Just Keywords
Yes, keywords are important; anyone familiar with the ABCs of SEO will instantly agree with this. However, you must remember that keywords alone won’t do much.
Search engines have become pretty smart these days, especially given the growing prevalence of AI content on the internet. These search engines can tell when you’re just stuffing your content with keywords without offering any real value to your readers.
Therefore, rather than obsessing over keywords, focus on creating high-quality, informative, and engaging content that your audience will love. You can use small language models (SLMs) which will make it easier to create personalized content by predicting audience behavior and interests. In turn, this boosts your brand authority online using SEO.
Optimize Your eCommerce Site for Potential Customers on Mobile
Most people these days are shopping on their phones. Thus, if you’re launching an eCommerce website, it better be mobile responsive or you’ll miss out on a huge chunk of potential customers.
Start by ensuring your website loads quickly on mobile devices; nobody likes a slow site, especially when they’re trying to make a quick purchase. Compress your images, minimize your code, and avoid unnecessary pop-ups that can slow down the user experience.
Next, make sure your content is easy to read and your navigation is simple and intuitive. Your mobile visitors should be able to find what they’re looking for with just a few taps. Sticking to these suggestions will help you optimize your eCommerce site for all kinds of mobile phone users.
Consider Working with an eCommerce SEO Agency
Khepri Digital reports that SEO can be utilized to enhance your brand’s online reputation. However, in your attempt to do so, the whole SEO thing can feel a bit overwhelming. Many eCommerce business owners find themselves drowning in a sea of SEO terms like backlinks, meta descriptions, and alt tags.
If you feel the same, maybe it’s time you call in for some help from an eCommerce SEO agency. Agency experts like them specialize in optimizing eCommerce websites, so they can take a lot of the SEO-related heavy lifting off your shoulders.When you work with an eCommerce SEO agency, they’ll handle everything from conducting keyword research to optimizing your site’s structure and content. They’ll also make sure your eCommerce website is search engine-friendly, helping you climb the ranks on search engines like Google.
Build Quality Backlinks to Boost Your Credibility
The way backlinks work is fascinating. Through backlinks, other reputable websites link to your site; this signals search engines that your content is valuable and trustworthy.
However, there’s a twist: not all backlinks are created equal, and quality matters more than quantity. Hence, don’t force yourself to get as many backlinks as possible to your eCommerce site. Instead, focus on building relationships with other reputable websites in your industry.
Establishing your new eCommerce website’s brand authority online isn’t something that happens overnight. Proper eCommerce SEO takes time, effort, and a whole lot of patience. However, with these SEO tips in your toolkit, you’re well on your way to building a strong online presence.