Social media has come a long way in the last decade and a half with immeasurable influence and reach. There is a niche for every interest, demographic, and content type with the list growing every year.
Social media requires constant effort to create fresh, engaging, and high-quality content that gets likes, views, and comments.
However, finding the right ideas and planning content creation is mentally taxing and takes a lot of time.
Enter, AI.
Personal AI assistants help content creators develop and curate their content for social media in a never-seen-before element.
This article discusses how said AI tools help social media content creation become more efficient and effective.
Using AI Tools For Social Media Content Creation
Understanding What Tools Are Available
The modern AI toolkit has several options for content generation, image and visual creation, and video and editing.
Social media content creation can use these AI tools:
- ChatGPT, Copy.ai, and Jasper to generate blog outlines, get caption inspiration, headlines, video script structures, and social media post calendars. These platforms should not be used to generate content but rather to get direction and inspiration.
- DALL-E, Midjourney, and Canva’s new AI features allow creators to enter an image description that the AI tool uses to generate unique visuals. These tools are refining their image generation every day and edging closer to real-looking images.
- Synthesia and Pictory help video content creation with realistic avatars and automatic video editing to save several hours. AI tools cannot completely replicate human video editing but are learning and catching up.
AI tools are capable and powerful but cannot be relied on 100% for content creation.
The human touch is irreplaceable, as is its ability to create truly unique visuals.
AI tools can help the process but humans still need to direct the tools in the right direction.
The Benefits of Using AI For Social Media Content
AI tools have come a long way from answering simple questions.
They’re extremely capable tools that deliver tangible benefits, including the following:
- Automating boring, repetitive tasks helps creatives focus on content planning and creation, building their audience, and learning new things.
- AI tools make large content teams redundant because a few skilled people can use AI to get exponentially more work done. Doing this helps reduce social media marketing costs for business, translating into a better bottom line.
- A consistent and high-quality brand voice is possible with AI tools because it uses a quality baseline for all content generation. If the creator gives it a super specific prompt, it will generate exactly that and can still be refined further.
- Most creatives use AI tools for inspiration because that is where they shine like a star. One proper prompt can give you hundreds of content ideas and formats for months of content ideas.
AI tools and social media content are the perfect match because of how one medium benefits so much from certain tools.
AI tools are loaded with various features to aid the creative process and it is up to social media creators to get the most out of these tools.
Trial and error teaches them to refine their processes and improve their content creation over long time periods.
The Best Ways to Use AI Tools
All this talk about what AI tools to use and the benefits of using them begs the question, how does a social media creator use AI tools for content creation?
We mentioned how the human element is irreplaceable, making AI tools a companion rather than a replacement. Here’s how that works:
Combining AI with Human Creativity
AI content inspiration is a good place to start that can be amended with different insights, humor, or a brand voice that you want to build.
Explore other creators in your space, list down their content’s characteristics, and use those as inspiration in your content.
Have the AI use your pointers to generate content outlines, mockups, and content planners.
Using AI to Built a Brand Voice
As previously highlighted that AI tools are complements, not replacements, they shouldn’t be dictating your brand’s voice.
AI tools need to be directed to build a brand voice that aligns with your business’ tone and style, not the other way around. For example:
- If it’s youth-centric, the content needs to sound, read, and feel that way.
- If it’s B2B content, it needs to have a professional, convincing tone.
Using AI tools speeds up the branding process with quick fire inspiration and content ideas but the people in charge need to direct it in the right direction for that to happen.
Fact-Checking AI Information and Quality Assurance
AI tools generate what it interpret as the best answer based on the prompt it receives.
A vague prompt will generate a vague image with little detail. A super specific prompt will generate the exact image or video editing style that you want.
While AI is definitely getting smarter every day, you should still review its output before publishing them for the world.
Zoom into images, review video frames, and proofread written content before putting it out to weed out any issues or inaccuracies.
Key Takeaways
Social media content creation across different platforms seems overwhelming for creators that want good visibility on their content. However, content planning, editing, and generation takes a lot of time and effort, often dissuading people from doing it altogether.
Using AI tools, social media content creators can streamline, automate, and speed up various content generation processes. AI tools can help with video scripts, blogs, articles, images, video editing, and inspiration for all of these. It does with one prompt what would take someone hours to do.
However, AI tools are not a replacement for the human creative element that has influenced art for millenia. AI tools are companions, not replacements for creatives. It takes trial and error to get the formula right but once done, AI tools help social media content creators create a system for content ideation, creation, editing, and publishing.